1% for the Planet
The 1% for the Planet global network has donated more than $175 million to our environmental nonprofit partners to date. Currently, of all global philanthropy that occurs each year, only 3% goes to the environment and, only 3% of that comes from businesses.
The planet needs bigger support than this, and our growing network of fellow member businesses is doing its valuable part to increase giving and support on the ground outcomes. Together with our fellow members, we lead with purpose and commitment - characteristics that consumers support.
“We're excited to welcome Elka Swim to our global network," says Kate Williams, CEO of 1% for the Planet. “Members of 1% for the Planet contribute one per cent of annual sales directly to any of the approved nonprofit environmental organizations in the network. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.
About 1% for the Planet
1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. We recognize that the current level of environmental giving - only 3% of total philanthropy - is not enough to solve the most pressing issues facing our planet. Through our business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions.
We advise on giving strategies, we certify donations, and we amplify the impact of the network. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $175 million to environmental nonprofits to date.
Today, 1% for the Planet is a network of more than 1,500 member businesses, a new and expanding core with hundreds of individual members, and thousands of nonprofit partners in more than 60 countries.